Hey hello, we are Matthias Huitema and Peter van Dartel. Together we are the owners of AthleteSportsWorld. We love swimming, cycling, running and triathlon. We use our passion for endurance sports daily to provide other athletes with the best advice and products with our store.
AthleteSportsWorld was founded in 2010 by Matthias Huitema. In the past he participated in numerous competitions and events. At first Matthias only sold sports nutrition to endurance athletes and triathletes. Steadily other products were added and eventually he opened his first physical store in Amsterdam.
From that store, ASW has grown. And considerably, too. More and more endurance athletes stopped by and became loyal customers. With the growing demand for high quality products, the range of products also grew further and further, so that ASW became the Dutch endurance sports specialist. And not only for Dutch endurance athletes, because the web store also grew, so that now orders are sent all over the world.
One of those loyal customers was Peter. He is also an avid endurance athlete and participates in triathlons at the national level. After a career with several start-ups and large companies, he decided it was time to make his passion his job as well.
Since 2021, the ASW management team consists of Matthias and Peter. And together with our enthusiastic team members we are AthleteSportsWorld.
Personal service, reliability, quality and customer satisfaction are of paramount importance to us. We are happy to help you, both online and in the store with advice and to share our knowledge.
Of course we only supply you with products that we use ourselves or of which we are sure that they are good enough to sell to you. Therefore, we only work with the best suppliers. And that's great if you need to make use of a warranty.
In all our collaborations, i.e. with you as a customer, with our suppliers, with our colleagues and with everyone else involved, we work on the basis of mutual trust. That is our basis, our core. And we feel good about that.
The ultimate goal is for athletes to get the most out of their performance with the equipment that suits them best.
Are you in the Amsterdam area? Then feel free to drop by in our store, meet us and share your passion for endurance sports. We are always happy to talk about training and racing. We'll see you soon!
